Water conservation

Water conservation education materials for utilities
and local governments

As part of its ongoing efforts to promote water conservation, the St. Johns River Water Management District is making the materials on this web page available to local governments and utilities to help disseminate a clear and consistent water conservation message to the public.

These materials were developed by the District and have been used in recent years by the District and its partners to inform the public about watering restrictions and other water conservation initiatives. These materials may not be altered, but utilities and local governments that wish to use these materials for their own local or regional communications may do so within the parameters of federal copyright laws.

Descriptions given with each product provide an approximate cost incurred by the District in March 2010 as an example and are for reference only. Local governments and utilities will need to seek their own quotes. Files can be downloaded and provided to a printing vendor or a link to this page can be provided to a vendor. The local governments and utilities will be responsible for all costs to produce and distribute any of the products posted on this page.

Direct mail postcard

This post card is 6 X 9 inches and meets postal regulations for bulk mail distribution. One side of the card allows the application of a mailing label. The other side provides a chart on the designated watering days and where to turn for additional information. In March 2010, the cost of producing the card, buying mailing lists and postage was about 16 cents per card (based on the District’s purchase of 591,000 cards).

Newspaper ads

Advertisements feature a chart listing the designated watering days and the times of year two days or one day irrigation is allowed. Also lists exceptions to the watering restrictions with contact information. Newspaper advertisements are in varying sizes. Contact Beth Hickenlooper at bhickenlooper@sjrwmd.com or (386) 329‑4297 to determine if an advertisement is available for a newspaper in your area.

Billboards

Standard-sized billboard features the “Water less” message with a sprinkler in grass and displays the floridaswater.com website address. Files too large to post to this website. Contact Beth Hickenlooper at bhickenlooper@sjrwmd.com or (386) 329‑4297 to obtain print files.

Florida’s water logo and Water Less logo

The District has a variety of water conservation information available on its website. Simply post the Florida’s water logo or the Water Less logo on your website and link it to a special page on the District’s website for your constituents and customers to visit to learn tips for saving water, following the watering restrictions, etc.

Know your days poster

Help your customers learn the days and times when irrigation is allowed by hanging this poster in your office lobby where bills are paid. Poster provides a chart on the designated watering days and where to turn for additional information. Poster is tabloid size, can easily be scaled to a larger size if needed, and is formatted to print from typical office printers that allow printing to 11 X 17-inch paper.

Television public service announcements (PSAs)

Contact Beth Hickenlooper at bhickenlooper@sjrwmd.com or (386) 329‑4297 to obtain copies of PSAs that you can use on government access television or for which you can purchase air time on your area’s broadcast stations. The video files can be supplied as H.264/mpeg4 (.mov extension).

• View Why do we have watering restrictions? (open to play video)
• View Where does my water come from? (open to play video)
• View Why do we need to conserve water? (open to play video)

Publications to print and distribute

Water Conservation Guide — A 33-page guide that provides tips for saving water inside and outdoors.
At last printing, the cost of producing the guide was 38 cents each (based on the District’s printing of 40,000 copies).

Home Water Use Survey — An easy way to calculate how much water your family uses and how to conserve; a good math exercise for children.
At last printing, the cost of producing the survey was 11 cents each (based on the District’s printing of 30,000 copies).

Efficient Irrigation Systems — Brochure gives tips on installing, using and properly maintaining in-ground irrigation systems so that they are water-efficient.
At last printing, the cost of producing the brochure was 21 cents each (based on the District’s printing of 20,000 copies).

Watering Restrictions — Four-page brochure gives an overview of the District’s lawn and landscape irrigation rule and exceptions to the rule.
At last printing, the cost of producing the brochure was 7 cents each (based on the District’s printing of 30,000 copies).

Watering Restrictions door hanger — Two-sided card has slit and hole for hanging on door knob. Gives an overview of the District’s lawn and landscape irrigation rule and exceptions to the rule.

Water Conservation Activity Book — Through the adventures of a river otter and his animal friends, this 24-page booklet introduces children to the story of where water comes from, how we use water and how we can all do things to save water. An engaging story with pages to color and math and critical-thinking activities, reviewed by elementary school teachers to ensure correlation to Sunshine State Standards with prompts to enhance students’ skills for the Florida Comprehensive Assessment Test.
At last printing, the cost of producing the book was 32 cents each (based on the District’s printing of 30,000 copies).

Printing vendors

The following is a list of some of the printing vendors that the District has used in recent years to produce documents posted on this page. It is not a complete list of Florida printing vendors that are capable of doing the printing work for these documents and is provided for reference.